TVS Motor Company Ltd today launched premium executive deluxe 125 cc motorcycle Phoenix 125 in AP and plans to sell at least 20,000 bikes in the country per month.

 “Loaded with features, we are offering this bike in two variants priced at about Rs 51,000 for drum brake model and Rs 53,000 ex-showroom for the disk brake range. The introduction of Phoenix has helped us enter a market for executive bikes, a segment we were currently not present,’’ J.Srinivasan, Vice-President of TVS Motor Company, said.

 He said that the last two months have been quite good in terms of volumes. “We expect this trend to continue during the remaining part of the current financial year. This will enable us to beat the de-growth of about 6 per cent during the year,’’ he said.

 “In fact, we expect to log in volumes of about 1,60,000 two-wheelers per month in the domestic market. We may close in on the two million mark before the end of the current financial year as there will also be volume boost from new model,’’ he said.