Southern superstars along with Bollywood Big B Amitach Bachchan came together to shoot for an ad. Akkineni Nagarjuna, Prabhu, Shivaraj Kumar and Dileep spent some time in the company of Amitabh Bachchan in Mumbai for shooting a commercial. While Amitabh Bachchan will be national face of the product, the southern stars will endorse them in their respective regions.

The shooting began in Mumbai on Tuesday featuring Amitabh Bachchan and four superstars Nagarjuna (for Andhra Pradesh), Prabhu (for Tamil Nadu), Shiv Rajkumar (for Karnataka) and Dileep (Kerala) from the southern film industry. However, Amitabh will be the common factor in all the commercials and the script will be same for all languages except regional heroes changing.